Mic Check…
Perspectives on programming, fundraising, and on-air strategy
What Does Your Story Sound Like?
A videographer’s quick instinct taught me a storytelling lesson I’ve never forgotten.
When A Story Writes Its Own Promo
A Morning Edition story gave me a line so good, I rebuilt the promo around it.
Chalk One Up for Experience: What the WLRH Data Actually Shows
Not all Nielsen numbers are created equal. That distinction matters more than you might think.
When Broadcasters Forget Who They’re Talking To
It’s easy to slip into saying things that sound important but don’t actually help listeners.
An Audience Crisis at WLRH — An Update
This post has been updated and moved. The latest analysis can be found in a more recent piece.
WLRH After NPR: The Audience Transition
The first audience numbers are in, and they reveal a station in transition.
The Bleak Future at WLRH
How one station’s break from NPR set off a chain reaction, and why the real issue isn’t money.
Sprinkling the Pixie Dust…
Great radio starts with the fundamentals, then gets better when you add a touch of yourself.
What Christmas taught me about programming
From mispronouncing a carol to overlooking a beloved tradition, I learned that preparation, respect, and responsiveness are key.