Production 

Vehicle Donation
Telling listeners about vehicle donation is one thing. Letting a listener tell the story is another.

Station Feels Like My Family (:30)
Michael Krall, WBHM
Fifth Time Getting A Ride (:30)
Michael Krall, WBHM

Fundraising Spots
It’s not every day a fundraising spot makes you laugh out loud! In the second cut, when one of the voices behind NPR’s reporting comes to town, you invite him to the station!

Cows and fundraising (1:18)
Michael Krall, WBHM
NPR Science Correspondent Joe Palca (1:14)
Michael Krall, WBHM

Testimonials
Listeners say it best. These short spots let them.

The Whole Iceberg (:30)
Michael Krall, WBHM
It's Great Radio (:30)
Michael Krall, WBHM
Excommunicated (:30)
Michael Krall, WBHM
Every Story Makes Me Think (:30)
Michael Krall, WBHM

Imaging
Promoting classical music takes more than announcing it's coming up. These spots were written from listener inspiration and capture the mood and energy of the music. I conceptualized and wrote each one and worked directly with the producer on the mix.

Classical Music: Heavy Baggage (:30)
Michael Krall, WBHM
Classical Music: Hear The Connection (:30)
Michael Krall, WBHM