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Every break, every ask, every communication is a moment your listeners are deciding.

That's where I work.

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PROGRAMMING BUILT AROUND LISTENER BEHAVIOR

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AIRCHECKING THAT TELLS YOU WHY BREAKS WORK

Outline of a donation box with a dollar sign coin and heart symbols, representing charity or fundraising.

Fundraising that ASKS THE RIGHT WAY

The people who make public media care deeply. Caring isn’t always enough.

  • Yesterday’s volunteer can be today’s program director

  • Some days it’s a struggle just to be broadcasting

  • If the listener isn't the starting point, everything else is guesswork

  • Nobody’s complained, and some listeners are even giving money

Don’t take for granted any break, on-air fundraiser, or communication. If any of this sounds familiar let’s talk about what’s actually going on at your station.

Learn More
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Let's Talk

I've been a host, a music director, a program director, and a talent coach. I've been where you are.

  • logo of Michigan Public

    "Michael brought both a proven process and fresh thinking to our Spring fund drive. He reviewed and refined our scripts and delivered a comprehensive toolkit that will serve our team well beyond this campaign. His post-drive aircheck gave us a clear roadmap for what's next. Michael has a rare ability to understand both the craft of fundraising and the people doing the work."

    — Zoe Clark, Associate General Manager, Michigan Public

  • Logo for Wbhm, a public radio station in Alabama, featuring colorful parentheses around the letters 'wbhm,' the frequency 90.3 FM, and the website wbhm.org, with the tagline 'Public Radio for the Heart of Alabama.'

    "Michael really helped me to hone my style--he amplified my strengths and helped me feel more confident in areas I needed improvement. One of my biggest challenges was pronunciation and keeping my higher register low. Michael helped me to develop techniques to keep my voice grounded while dramatically cutting down on word stumbles and mispronunciation. What I learned from Michael was immeasurable. He was my biggest advocate while also remaining a guiding light for how to become a better host.”

    - Miranda Fulmore, former WBHM Morning Edition host

  • Radio station logo with 'radio' in black, 'IQ' in white text inside a red circle, 'wvtf' in black, and a blue circle with 'MUSIC' in white.

    “The real value of working with Michael is that your team may not just improve, they may transform, thanks to his thoughtful advice and counsel. Michael’s easy-going demeanor made it easy for our entire staff to warm to him personally, but it quickly became clear that he knew exactly what it took to get results. While its been a short while since he has worked with us in fundraising, the benefits continue to resonate. We’re still applying his strategies and techniques in all our drives.”

    — Roger Duvall. General Manager, Radio IQ/WVTF, Roanoke, VA

  • Logo of WAMU 88.5, American University Radio, on an orange background.

    “I’ve known Michael for years, including during the time he was my supervisor. His deep knowledge of public radio, broad knowledge of classical music, and genuine commitment to community service make him an invaluable resource. As a programming leader, he’s thoughtful, patient, and collaborative — always willing to talk through ideas, mentor colleagues, and refine work with a careful editorial eye. He welcomes constructive feedback, brings humor to the job, and truly cares about the people he works with. Any station or organization would be fortunate to collaborate with him.”

    — Esther Ciammachilli, Morning Edition Host, WAMU, Washington, DC

  • LA station logo with text 'LA 1st 89.3 FM' in black and white.

    “Michael Krall is a programmer at heart. When I analyzed his station’s programming in my role at NPR, it was clear someone was paying close attention to the sound and going well beyond the basics. While he excels in the craft of radio, he understands content, how all the moving parts are connected, and has a knack for getting the best out of on-air talent. Any station would benefit from Michael’s knowledge and experience.”

    — Jeff Rowe, Vice President of Programming, LAist (KPCC) and former NPR Consultant

  • Logo of Blue Ridge Public Radio, featuring a blue stylized radio tower and the station's name in black text, with NPR logo below.

    “I’ve known Michael for more than 15 years and I find him to be an excellent resource for programming knowledge. I value his thoughtful view of public radio and I am always happy when we can spend some time discussing our industry. He understands the big picture and how it relates to the small decisions and I’m glad he is someone I can call to brainstorm ideas with.”

    — Ele Ellis, CEO and General Manager, Blue Ridge Public Radio