Sprinkling the Pixie Dust…

Public radio hosts have a reputation for being a little serious, sometimes deserved, sometimes exaggerated. That’s why a dash of humor or personality — what I call pixie dust — can make all the difference.

Pixie dust can be subtle or bold, planned or spontaneous. Done well, it creates the human connection listeners crave, reminding them they’re hearing from their local station, not just a relay of network programming. The basics of a break still matter — timing, IDs, promos, underwriting. Those fundamentals are non‑negotiable. But once they’re in place, a touch of personality or humor can elevate the moment. Pixie dust isn’t a substitute for structure; it’s the sparkle you add on top.

Take “Happy Friday.” It’s cliché. Twist it slightly — “Happy Friday…to those who celebrate” — and suddenly it’s inclusive, witty, and smile‑worthy.

Or consider a story from Colorado about quirky water laws that once made rain barrels technically illegal. An environmentalist noted that even if you didn’t own the water, having a barrel could spark awareness and habits like recycling or composting. The reporter wrapped it with a pun: “In other words, a rain barrel can be a gateway jug.” Clever, memorable, and human.

Of course, pixie dust isn’t meant for every break. Sprinkle it too often, and it loses its charm. The magic comes from balance — most breaks should rely on the fundamentals, and then every so often, a dash of personality makes the moment shine brighter.

These moments won’t change the world, but they change how listeners feel. And in radio, that’s everything. I’ve coached this concept, executed it myself, and can help hosts find their own pixie dust to connect more deeply with audiences.