Mic Check…
Perspectives on programming, fundraising, and on-air strategy
An Audience Crisis at WLRH
The latest ratings show the full impact of WLRH’s decision to drop NPR programming.
WLRH After NPR: The Audience Transition
What the first ratings reveal after the switch, and why it’s too soon to draw big conclusions.
The Bleak Future at WLRH
How one station’s break from NPR set off a chain reaction, and why the real issue isn’t money.
Sprinkling the Pixie Dust…
Great radio starts with the fundamentals, then gets better when you add a touch of yourself.
Introduction
Radio remains the backbone of audio. With the right mix of fundamentals and creativity, your content can connect more deeply with listeners.