Mic Check…
Perspectives on programming, fundraising, and on-air strategy
When A Story Writes Its Own Promo
A Morning Edition story gave me a line so good, I rebuilt the promo around it.
Chalk One Up for Experience: What the WLRH Data Actually Shows
Not all Nielsen numbers are created equal. That distinction matters more than you might think.
An Audience Crisis at WLRH — An Update
This post has been updated and moved. The latest analysis can be found in a more recent piece.
WLRH After NPR: The Audience Transition
The first audience numbers are in, and they reveal a station in transition.
The Bleak Future at WLRH
How one station’s break from NPR set off a chain reaction, and why the real issue isn’t money.
Sprinkling the Pixie Dust…
Great radio starts with the fundamentals, then gets better when you add a touch of yourself.
Introduction
Radio remains the backbone of audio. With the right mix of fundamentals and creativity, your content can connect more deeply with listeners.