Mic Check…
Perspectives on programming, fundraising, and on-air strategy
When Your Licensee Undercuts Your Business Model
UAB directed WBHM to say "Gulf of America" in all its journalism starting October 1, 2026. The station's published Code of Integrity named UAB, and it didn't matter, which is a warning for every public media station licensed to a university.
When Broadcasters Forget Who They’re Talking To
It’s easy to slip into saying things that sound important but don’t actually help listeners.