Mic Check…
Perspectives on programming, fundraising, and on-air strategy
When Your Licensee Undercuts Your Business Model
The University of Alabama at Birmingham (UAB) directed WBHM to say "Gulf of America" in all its journalism starting October 1, 2026. The station's published Code of Integrity named UAB, and it didn't matter, which is a warning for every public media station licensed to a university.
When A Story Writes Its Own Promo
A Morning Edition story gave me a line so good, I rebuilt the promo around it.
Chalk One Up for Experience: What the WLRH Data Actually Shows
Not all Nielsen numbers are created equal. That distinction matters more than you might think.
An Audience Crisis at WLRH — An Update
This post has been updated and moved. The latest analysis can be found in a more recent piece.
WLRH After NPR: The Audience Transition
The first audience numbers are in, and they reveal a station in transition.
The Bleak Future at WLRH
How one station’s break from NPR set off a chain reaction, and why the real issue isn’t money.
Sprinkling the Pixie Dust…
Great radio starts with the fundamentals, then gets better when you add a touch of yourself.
Introduction
Radio remains the backbone of audio. With the right mix of fundamentals and creativity, your content can connect more deeply with listeners.