Mic Check…

Perspectives on programming, fundraising, and on-air strategy

Michael Krall Michael Krall

When Your Licensee Undercuts Your Business Model

The University of Alabama at Birmingham (UAB) directed WBHM to say "Gulf of America" in all its journalism starting October 1, 2026. The station's published Code of Integrity named UAB, and it didn't matter, which is a warning for every public media station licensed to a university.

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