Hello! I’m Michael Krall.

As a public radio consultant, I help stations and talent bring their best to the airwaves - through smart strategy, listener-focused communication, and fundraising that connects.

Elevating content and delivering it effectively can be a challenge. People have many different responsibilities at work, and some days it’s a struggle just to be broadcasting. That’s when it’s easy to think things are fine as they are. After all, programming is on the air, nobody’s complained, and some listeners are even giving money, right? This misses an important point—given all the choices for our audience’s attention, we can’t take for granted any break, on-air fundraiser, or communication with our audience.

I can help. With more than 35 years of experience on both sides of the mic, I turn public media’s mission into action with results that resonate for your staff and audience.

Michael really helped me to hone my style—he amplified my strengths and helped me feel more confident in areas I needed improvement. One of my biggest challenges was pronunciation and keeping my higher register low. Michael helped me to develop techniques to keep my voice grounded while dramatically cutting down on word stumbles and mispronunciation. What I learned from Michael was immeasurable. He was my biggest advocate while also remaining a guiding light for how to become a better host.
— Miranda Fulmore, former WBHM Morning Edition host